The Psychology of Colour
Red is the most passionate of all colours. It’s linked to impulse and excitement and works well when associated with food and fun. Blue, on the other hand, is a little calmer. It conjures up cleanliness, knowledge and precision. The boldness of yellow ties in nicely with sport, leisure and kid’s products. Finally, green is suitable for imagery associated with the environment and nature.
Colours can be termed “hot”, like orange and red, which are associated with action and emotion. Or they can be “cool”, which connotes water and sky and is a little more relaxed. Warm colours assault the senses, advancing towards the viewer or “popping” as they say. Cooler colours sit back a little and play it, well, yep... cool.
From there, we can mix it up, creating infinite variations of colour combinations in order to create the outcome we want.